Fuzzy Analytical Hierarchy Process to Optimize Supply Chain Processes in the Digital Age

  • Dorra Kallel University of Sfax, Higher Institute of Industrial Management of Sfax, Sfax, Tunisia
  • Noura Beji University of Sfax, Higher Institute of Industrial Management of Sfax, Sfax, Tunisia
  • Souhail Dhouib Higher Institute of Industrial Management, University of Sfax, TUNISIA https://orcid.org/0000-0003-2487-0062
DOI: https://doi.org/10.19139/soic-2310-5070-3203
Keywords: Digital revolution, textile supply chain, Fuzzy AHP, logistics, online apparel retail

Abstract

The rise of e-commerce has profoundly reshaped supply chain management in the apparel industry, increasing pressure on companies to enhance responsiveness, efficiency, and service quality. This study evaluates the influence of e-commerce on key supply chain dimensions using the Fuzzy Analytical Hierarchy Process (FAHP). Six criteria are examined: efficiency, delivery, environmental impact, services, social, and economic factors. Expert judgments, collected from professionals in the apparel sector, reveal that efficiency, delivery, and service quality are the most influential criteria in the digital context. Beyond identifying key priorities, this study provides a structured decision-making framework that supports managers in addressing uncertainty inherent to digital supply chains. The findings also highlight the strategic value of integrating fuzzy MCDM tools to guide future supply chain optimization initiatives. These insights provide strategic guidance for apparel companies seeking to improve supply chain performance and adapt to the evolving demands of online commerce.
Published
2025-12-12
How to Cite
Kallel, D., Beji, N., & Dhouib, S. (2025). Fuzzy Analytical Hierarchy Process to Optimize Supply Chain Processes in the Digital Age. Statistics, Optimization & Information Computing. https://doi.org/10.19139/soic-2310-5070-3203
Issue
Online First
Section
Research Articles
Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
    2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
    3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).