El Youbi, R., Messaoudi, F., Loukili, M. and El Ghazi, M. 2025. Elevating E-commerce Customer Experience: A Machine Learning-Driven Recommendation System. Statistics, Optimization & Information Computing. 14, 2 (May 2025), 704-717. DOI:https://doi.org/10.19139/soic-2310-5070-2181.