Houssam, Meryem, and Abdelilah JRAIFI. “GenAI Meets Explainability: Turning Churn Predictions into Personalized Retention Strategies”. Statistics, Optimization & Information Computing 15, no. 3 (January 17, 2026): 2286-2302. Accessed April 4, 2026. http://47.88.85.238/index.php/soic/article/view/3151.